Did you know more than 90% of search experiences on the internet usually begin with search engines?
What happens when your ideal users go online and search for their desired products or services?
They get top results that are more relevant to their search, and also have 35% chances of getting more clicks and visits.
This means if your website is not ranked on the first page of Google, you are missing out on an incredible number of leads- every hour!
Especially if you have just launched your website and eager to attract new leads and conversions, then it could be difficult to see any desired traction (as you exist on the last pages)- and the more astonishing fact is, 75% of your audience not even click second or third pages of Google.
And that’s exactly where you need Search engine optimization- which is the only method that helps improve the ranking of your website while targeting the most frequently used keywords by your target audience.
Well, fortunately, it’s never too late to get started with SEO especially when you have an opportunity to connect with the best SEO company in Adelaide that do not only share useful tips, but also implement methods to help you stay ahead of the competition.
Let’s find out what are those certain elements that increase the chances of ranking your newly launched website while outperforming others in the industry.
Conduct detailed keyword research:
Detailed keyword research is the core component of a successful SEO campaign. Relevant and targeted keywords set the foundation that ranks your website high in search results.
For beginners, keywords are the common search terms people use for online research, which is also called “search queries.” Make sure the keywords you are targeting must be long-tail and competitive, they should sound natural and conversational and makes the most sense to your business. Experts also revealed some easy steps to do keyword research that can streamline the process while choosing appropriate search terms for your business.
For targeting the right keywords, tools like Google keyword planner is definitely the most reliable choice. It helps you discover some commonly used search terms by the audience and also gives you an idea about search volume, competition, and other details.
Create long-form content:
According to Digitally up- the best SEO company in Adelaide, writing long-form articles is a secret to rank high in search engines.
Technically speaking, a 4000-word detailed article has more possibility to rank high in Google as compared to the 2000-word article.
The more you write, the more chances to get increased ranking and recognition.
With that being said, we do not mean to create long-form content every time. It’s not an ideal practice for some specific content form. For example, if you can answer a search query in a minimum of 500 words, then writing a 2000-word article may look irrelevant and unnecessary.
Boost the speed of your website:
If the loading time of your website is detracting users, then you are losing 70% of your audience who may get frustrated with the slow loading speed of your site. As a result, they may search for a better option that gives an enhanced user experience. Especially if your site takes more than 5 seconds to load, visitors may bounce away and never return to your site again.
To boost the speed of your website, SEO Adelaide Pros recommend three useful tips:
- Minimize heavy plug-ins used on your site.
- Prefer to use caching plug-ins
- Reduce the file size of images.
Also, when you update your website and focus on different technical elements, you can simply boost its overall loading speed as well as dramatically accelerate the ranking of your site.
Use Header tags accurately:
Popular search engines like Google and Bing put special emphasis on using header tags accurately. Because keyword-laden header tags are more likely to elevate the rankings in search engine results. Therefore, when you include relevant header tags systematically, you experience significant improvement in rankings.
The best practice is to use header tags to separate your content into multiple sections. Make sure you are formatting them in the best way, like:
- H1 for including relevant and targeted keywords.
- H2s for precise information through headings.
- H3s for linking with user groups that are relevant to other sources.
- H4sfor giving clear ideas about your topic
Optimize your website for mobile:
Google has prominently rolled out mobile-first indexing in 2019. This means if your website is not optimized for mobile devices, you may experience permanent penalties from search engines.
Now, this makes absolute sense, because according to an estimate, more than 50% of traffic came through mobile in 2018.
Due to such a staggering increase, Google has made the thing official and started penalizing websites that do not support mobile audiences. If your newly launched website is failed to convert mobile audience since they find all the details in the misaligned form, then you are not just pushing your audience away but also hurting your ranking in search engines, badly.
Internal linking and backlinking:
Both internal and external links are the backbone of your website. Without having sufficient links, there are zero chances to get the first-page ranking.
To follow proper internal linking and backlinking strategy, it’s recommended to run a crawl so that you could find if there are some broken or bad links harming the reputation of your site. If you find some broken links, it’s better to fix them immediately, or else you may end up with a poor user experience.
Besides, using some top tools and techniques to track technical issues is also an effective way to boost ranking.
Still not sure what to do next?
SEO seems much overwhelming and exhausting to most website owners today, especially when they are tech-savvy and also want top ranking in search engines, they just end up experimenting with different techniques to make it work. But unfortunately, SEO is the only solution that provides value to your business.
So, after knowing all the above tips, if you are still not sure what should be your next step to rank your newly launched website, do not worry! Consult with the best SEO companies in Adelaide that know what makes your way toward the top while implementing smart strategies and practices.
About Author
